HELLO.
I'm not one of those word-a-day calendar jerks, but I do enjoy the power of strong vocabulary and messaging that moves. High school english class books I was (thankfully) forced to read and essays I banged my head against a desk over helped develop a strong appreciation of written media and storytelling that propels me in the work I do today. After completing a 2 year vocational digital arts program in school that exposed me to vinyl decal work, logo design, photography and Adobe software, I decided to pursue a degree in advertising at the Savannah College of Art and Design.
During my undergrad years, I stumbled upon the art of copywriting. As someone who enjoyed visual communication, but treasured written messaging even more, something clicked and I had found my "thing." Though I love the fast-paced and visual-heavy internet advertising of the modern day, I hold a strong admiration and appreciation with traditional print advertisements and their sarcastic and smart-aleck humor. The perfect headline, strong body copy that continues the joke, and the winning tagline paired with a matching visual is just a *chef's kiss* for me.
My experience in advertising so far has been in creating strategic campaigns for nonprofits, working with students and teachers in vocational schools with media communication, and energizing and modernizing the online presence of Maine's largest marine supply store chain. I've done branded content on social media and traditional advertising tactics to completely overhaul and transform small business identities.
With anything I do, I bring my own "self starter" attitude in creativity. In my current work, I self-produce everything. Shooting video on-site, graphic design, photo/video editing, and of course the self-written concepts behind all of the advertising I produce. With a degree from a leading portfolio advertising program, I am confident in my ability to deliver unique and innovative voices, personalities and ideas to push brands to consumers in exciting new ways. Authenticity is paramount in my work. The ability to communicate in a genuine, thought provoking way is so unbelievably important in creating advertising that someone doesn't just click away from, skip, or tune out.
When not staring at a blinking cursor on a word document and cooking up new ways to be weird with words, I am typically listening to my vinyl records with my cat. (Fleetwood Mac, The Beatles and 70s rock when I'm playing cool. Madonna, Lorde, & Ke$ha when I'm alone in my house) I also am an avid hiker, skier and runner when I want to be.
Along with my appreciation of vintage print ads, I very much enjoy old science fiction/action/mystery TV shows and Movies like Star Trek, The Six Million Dollar Man, Charlie's Angels, Classic Doctor Who, and James Bond. Niche, try-hard and annoyingly reverent for the past, I'm in a constant struggle agains the hipster allegations.
